Chapter 7 Flashcards
Information processing model
Encoding -> Storage -> Retrieval
Encoding
Getting information into the brain
Storage
Process of storing the information in the brain
Retrieval
Locating and getting the information out of the brain
Encoding: selective attention
Only pain attention to the information you are interested in or need
3 Types of memory stores
- Sensory 2. Short-Term 3. Long-Term
What is sensory memory?
Brief storage of sensory information. Information enters nervous system through sensory systems
How long does sensory memory last?
within a second
How much information does sensory memory hold?
Holds a lot of information from the senses, but it isn’t processed
Iconic Memory
Visual sensory memory that briefly remembers vision
Echoic Memory
Auditory (sound) sensory memory that briefly remembers sounds
What is Short Term Memory (STM)
Memory system in which information is held for brief periods of time while being used
How long does STM last?
15-30 seconds
How much information does STM hold?
7 +/- 2 Chunks of information. (10-digit phone number can be remembered in chunks: 412-555-1212, but not if it’s just numbers: 4125551212.)
How does chunking work?
a mnemonic technique, combines small bits of information into bigger pieces. (th isi sa wo rd) is hard to remember if you don’t chunk it right (this is a word)
2 Kinds of rehearsal
- Maintenance 2. Elaborative
Maintenance Rehearsal
Repeating information without thinking about its meaning
Elaborative Rehearsal
Remembering information by thinking about its meaning and how it is related to other memories
What is Long-Term Memory (LTM)?
Permanent memory storage
How long does LTM last?
Indefinitely
Procedural Memories
Motor skills Procedures Talents Habits Emotional Associations