Chapter 7

Question 0

Dialogic Communication

Answer 0

Social media employ a model of many-to-many communication

Question 1

Social media (defined)

Answer 1

Use of technology combined with social interactions to create or co-create value

Question 2

Participatory production

Answer 2

Roots in the free and open source software

OpenOffice vs. Microsoft

Question 3

5 C’s that make social media “social”

Answer 3

Choice
Conversation
Curation
Creation
Collaboration

Question 4

Choice

Answer 4

More competition to attract audience

Question 5

Conversation

Answer 5

Early days: email, IM, etc

Today: Instagram, Facebook, Twitter, etc

Question 6

Curation

Answer 6

Gatekeeping/Gatewatching

Question 7

Gatekeeping

Answer 7

Trained professional that control flow of information

librarians, journalists

Question 8

Gatewatching

Answer 8

People acting as their own filters, classifieds and reviewers

Question 9

Creation

Answer 9

Cheaper communications tech which leads to more people creating media

Question 10

Collaboration

Answer 10

Willingness to collaborate on common good for no monetary gain

Question 11

Minitel

Answer 11

In 1980 he created a French social network, predates Internet social networks

Question 12

Microblogs

Answer 12

1999: blogger.com
2006: Twitter (first microblog)
2007: tumbler
Wikis