Chapter 2 Flashcards
Critical Analysis (Media Literacy)
Prevention
Political or social messages
Media ownership/regulation
Media Literacy
Critical Analysis
Knowledge of Media
Questioning what you see it hear via media
Knowledge of Media (Media Literacy)
Types
Uses
Audience
Questioning what you see or hear via media (Media Literacy)
Mediated communications which means disseminated on a large scale; produced for mass consumption
Semiotics
Study of signs and symbols
Ferdinand de Saussure
Father of linguistics; identified dual properties
Study of signs and symbols
How we interpret messages
How meaning is generated
Includes images and words
Signifier
Form; image of a rose
Signified
What the form represents; changes based on context
Framing
Messages can influence us
Frames can become second nature to us
Highly influential echo effect
Media effects in 360 BC
Plato concerned about corrupting influence of poetry
Media effects in 1800’s
Critics claimed newspapers caused juvenile crime
Media effects in 1880
Jack the Ripper’s crimes were said to have been influenced by “highly colored pictorial advertisements”
Media effects in 1920’s
Concern about sex, violence, lawlessness in flim
Media effects in 1950’s
Rock ‘n Roll was the devils’s music
Media effects in the late 20th century
Concern over influence of television, music videos
Media effects in the early 21st century
Concern over influence of Internet, video games, etc
Media Grammer
The rules by which a medium presents itself and is used and understood by the audience
Commercialized Media
Influenced by economic factors and corporate decisions
Media Giants
Media Ogliopoly
Alice Guy Blaché
Founder of the early film technique
Media Bias
Real or perceived viewpoint
Slants news unfairly
Contrary to journalism objectives
Information Overload
The difficulty a person can have understanding and making decisions due to the presence of too much information
