Chapter 1

Question 0

Digital Native

Answer 0

Someone that is accustomed to technology

Question 1

Digital Immigrant

Answer 1

Someone that is new to technology

Question 2

Convergence

Answer 2

The coming together of computing, telecommunications and media in a digital environment

Question 3

3 type of convergence

Answer 3

Technological
Economic
Cultural

Question 4

8 implications of convergence

Answer 4

Media organization changes
Media type changes
Media content changes
Media use changes
Media distribution changes
Media audience changes
Media profession changes
Attitude and value changes

Question 5

Oligopoly

Answer 5

A market form bj which a market or industry is dominated by a small number of sellers

Question 6

Asynchronous

Answer 6

Activities that take place outside real time. Example: email.

Question 7

Synchronous

Answer 7

Takes place like a conversation

Question 8

Mass media

Answer 8

Diversified media technologies that are intended to reach a large audience by mass communication

Question 9

Inter mass communications

Answer 9

Face to face communications, generally one on one

Question 10

Four functions of mass communications

Answer 10

Surveillance
Correlation
Cultural transmission
Entertainment

Question 11

Citizen journalism

Answer 11

Public citizens that place the role of collecting, reporting, analyzing and disturbing news and information

Question 12

Surveillance

Answer 12

Information about the processes, issues and events

Question 13

Correlation

Answer 13

Journalism, advertising and public relations help shape public opinion

Question 14

Cultural transmission

Answer 14

Transference if dominant culture and subculture(s) from one generation to the next or to immigrants

Question 15

Entertainment

Answer 15

Content designed specifically and exclusively to entertain