Chapter 7 Flashcards
Narrowcasting
Media programming or cable TV or the Internet that is focused on a particular interest and aimed at a particular audience in contrast to broadcasting
Mass Media
Television, radio, newspapers, magazines, the Internet, and other means of popular communication
Selective Exposure
The process through which people consciously choose to get the news from information sources that have viewpoints compatible with their own
Chains
Groups or newspapers published by media conglomerates and today accounting for over four-fifths of the nation’s daily newspaper circulation
Beats
Specific locations from which news frequently emanates, such as Congress or the White House. Most top reporters work a particular beat, thereby becoming specialists in what goes on at that location
Talking Heads
Shots of a person’s face talking directly to the camera. Because such shots are visually unstimulating, the major networks rarely show politicians talking for very long.
Policy Agenda
The issues that attract the serious attention of public officials and other people actively involved in politics at the time
Watchdog
Scandal
- Clinton/Lewinsky
- Howard Dean
Linkage Institutions
Channels or access points through which issues and people’s policy preferences get in government’s policy agenda
Four main Linkage Institutions
Elections, media, interest groups, political parties
Gate Keeper
What information gets out
Score Keeper
Who’s winning
FCC
Federal Communications Commission, controls what’s in the media
