Chapter 7 Flashcards
1
Q
choosing innovation projects
A
up to the firm to dedicate a % of the project types.
not every project leads to monetary success it could result in branding, social responsibility success
2
Q
choosing projects with sensitivity analysis
A
helps access the impact of change in key variable on project outcomes and which variable has the a high impact on results
3
Q
Qualitative methods
A
- screening questions (customer role, firm capabilities, timing, cost
- R&D portfolio mapping (Derivative, platform, breakthrough, advanced R&D)
4
Q
Quantitative methods
A
DCF and real options
