Chapter 3 Flashcards
product, process, social
Product: embodied in the outputs of an organizations goods or services
Process: production, marketing of good or services
Social: changes in legal, personal or organizations
types of tech and their strategies
types of tech
Product and process
types of strategies
cost leadership and differentiation
obj. subj. innovation
obj: unique worldwide
Subj: new for a niche group
radical innovation (exploration)
high level of radicalness
new and different from prior innovations
significant changes
high risk and opportunity
Incremental innovation (exploitation)
low level of radicalness
minor changes or adjustments
existing or related markets
evolutionary development
disruptive innovation
targeting overlooked markets with simpler, low-cost solutions and moving upmarket
Competence enhancing vs destroying innovations
Enhancing: built on existing knowledge
Destroying: where existing competencies are deemed useless
architectural vs component innovation
architectural: whole design change of a system or how parts interact with one another where components also need to be change.
Component: change without effecting the system
mix of existing product concept and essential product components
incremental: unchanged, unchanged
radical: changed, changed
modular: changed, unchanged
architectural: unchanged, changed
innovation diffusion?
market penetration process
1. knowledge: info on new product
2. persuasion: forming beliefs
3. decision: adopt or not
4. implementation: using
5. confirmation: gathering info to reaffirm decision
adoption barriers
functional: usage, value, risk
Psychological: traditional, image
Dimensions of Innovation
- product, process, society
- objective vs subjective
- radical vs incremental
- disruptive innovation
- competency enhancing or destroying innovations
- cross industry
- architectural vs componential
