Chapter 13

Question 1

Deployment Elements

Answer 1

1. Launch time
2. licensing and compatibility
3. pricing
4. Distribution
5. Marketing (shaping market perception)

Question 2

Launch time

Answer 2

1. strategic timing
2. first movers vs late movers
3. cannibalization decisions

Question 3

Licensing and compatibility

Answer 3

open vs closed licensing
compatibility choices
- backward compatibility
- deliberate incompatibility

Question 4

Pricing

Answer 4

• Strategies (market skimming, penetration pricing, freemium models)
• Considerations: Firms may offer complementary goods (e.g., video game licensing) or subsidize hardware to boost ecosystem adoption.

Question 5

Distribution

Answer 5

Direct vs indirect
alliances
Bundling

Question 6

Marketing

Answer 6

ads, promos, PR
Tailored strategies for all adoption phases
Shape the market perception