Chapter 7 Flashcards

1
Q

Means distribution channels and physical distribution

A

Place

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2
Q

Refer to the process of making the product available for the consumption

A

Distribution

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3
Q

Is a set of interdependent organization

A

Distribution channels

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4
Q

Two kinds of distribution channel

A

Direct marketing channel
Indirect marketing channel

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5
Q

Sell directly to the customer

A

Direct marketing channel

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6
Q

Make use of the so-called marketing intermediaries

A

Indirect marketing channel

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7
Q

Act as middleman

A

Marketing intermediaries

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8
Q

8 functions of the distribution channel

A

Information gathering and dissemination

Promotion

Contact

Matching

Negotiation

Physical distribution

Financing

Risk-taking

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9
Q

performing marketing research need for planning and aiding exchange

A

Information gathering and dissemination

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10
Q

developing and spreading persuasive communication to attract buyers:

A

Promotion

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11
Q

looking and communicating with prospects

A

Contact

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12
Q

shaping and fitting customer requirements with the company activities like manufacturing, assembly, packaging, etc

A

Matching

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13
Q

reaching an agreement with customers to make an exchange possible:

A

Negotiation

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14
Q

Transporting and warehousing product

A

Physical distribution

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15
Q

Acquiring and using funds to cover cost

A

Financing

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16
Q

Assuming the risks that go with the carrying out channel work

A

Risk-taking

17
Q

3 distribution strategies

A

Intensive distribution
Exclusive distribution
Selective distribution

18
Q

The company stock-up its product line

A

Intensive distribution

19
Q

Distribution strategy limits the number of sales

A

Exclusive distribution

20
Q

Distribution strategy has very selective middleman

A

Selective distribution

21
Q

4 basic aspects of physical distribution

A

Order processing
Warehousing
Inventory
Transportation

22
Q

Customer sales order being facilitated

A

Order processing

23
Q

Storage of product before being sale

A

Warehousing

24
Q

Companies ideally would want to carry just enough finished goods

A

Inventory

25
Q

4 aspect of inventory

A

Stock turn over
When to order
How much to order
Warehousing

26
Q

The balance between sales and inventory

A

Stock turnover

27
Q

Companies in the light of rapidly changing trends

A

Transportation

28
Q

4 modes of transportation

A

Waterways
Railroads
Truck/motor carriers
Airways

29
Q

Water transportation

A

Waterways

30
Q

One of the most cost-effective

A

Railroads

31
Q

One of the most cost-effective

A

Railroads

32
Q

Are highly flexible in their routing

A

Truck

33
Q

Are the fastest

A

Airways