Chapter 7 Flashcards
Means distribution channels and physical distribution
Place
Refer to the process of making the product available for the consumption
Distribution
Is a set of interdependent organization
Distribution channels
Two kinds of distribution channel
Direct marketing channel
Indirect marketing channel
Sell directly to the customer
Direct marketing channel
Make use of the so-called marketing intermediaries
Indirect marketing channel
Act as middleman
Marketing intermediaries
8 functions of the distribution channel
Information gathering and dissemination
Promotion
Contact
Matching
Negotiation
Physical distribution
Financing
Risk-taking
performing marketing research need for planning and aiding exchange
Information gathering and dissemination
developing and spreading persuasive communication to attract buyers:
Promotion
looking and communicating with prospects
Contact
shaping and fitting customer requirements with the company activities like manufacturing, assembly, packaging, etc
Matching
reaching an agreement with customers to make an exchange possible:
Negotiation
Transporting and warehousing product
Physical distribution
Acquiring and using funds to cover cost
Financing