Chapter 5

Question 1

Anything that can be offered to the market

Answer 1

Product

Question 2

Consumer goods that are used over an extended period of time

Answer 2

Durable goods

Question 3

Consumer goods that are quickly consumed

Answer 3

Nondurable goods

Question 4

The most basic level of a product

Answer 4

Core product

Question 5

Kotler says that the product manager has to

turn the core product into a tangible product

Answer 5

Tangible product

Question 6

Finally, the product planners may offer additional services

Answer 6

Augmented product

Question 7

3 levels of product

Answer 7

Core product
Tangible product
Augmented product

Question 8

full stomach, quenched thirst, comfortable bed, warm and subdued environment

Answer 8

Physiological satisfaction

Question 9

good value for money, rapid service, convenient location, and credit facilities

Answer 9

Economic satisfaction

Question 10

enjoyable company, attentive service, and sound advice on food and wines

Answer 10

Social satisfaction

Question 11

enhancement of self-esteem status, and security.

Answer 11

Psychological satisfaction

Question 12

is a group of products that are fairly closely related

Answer 12

Product line

Question 13

•The set of all product lines offered for sale by the company is called

Answer 13

Product mix

Question 14

is a name, term, sign, symbol, design, or combination of these

Answer 14

brand

Question 15

4 satisfaction

Answer 15

Physiological satisfaction
Economic satisfaction
Social satisfaction
Psychological satisfaction

Question 16

is the part of the brand that appears in the form of a symbol, design, distinctive coloring, or lettering

Answer 16

Brand mark

Question 17

is a brand or part of a brand that is given legal protection

Answer 17

Trade mark

Question 18

refers to the use of the same brand name for all products

Answer 18

Blanket family

Question 19

is a marketing activity of creatively designing

Answer 19

Packaging

Question 20

the product’s immediate container

Answer 20

Primary package

Question 21

is the packaging material that protects the primary package

Answer 21

Secondary package

Question 22

• basic function of accommodation
• plays a very important role in the status of a hotel

Answer 22

Hygiene

Question 23

When people go to hotels. They would expect good and prompt room Service

Answer 23

Room service

Question 24

The price of the rooms should be such that both rich and the Middle- class people can afford them

Answer 24

Price

Question 25

The people who comes in contract with the customers

Answer 25

Etiquettes

Question 26

The food should be of good quality and should be prepared in hygienic conditions.

Answer 26

Food and wine

Question 27

at this stage, the product is launched full- scale into the market.

Answer 27

Introductory stage

Question 28

if the product earns market acceptance, it should at some point enter a period of comparatively rapid growth

Answer 28

Growth stage

Question 29

as the product approaches the end of its growth period, sales begin to decline

Answer 29

Maturity stage

Question 30

is characterized by falling sales and falling profits

Answer 30

Decline stage

Question 31

4 product life cycle

Answer 31

Introductory stage
Growth stage
Maturity stage
Decline stage

Question 32

4 product mix positioning

Answer 32

Product positioning
Brand or generic name decisions
Packaging
Other images - building features

Question 33

Goods that bought by household consumer

Answer 33

Consumer goods

Question 34

Goods bought by business

Answer 34

Industrial goods