Chapter 7 Flashcards
The term “strategy” comes from the Greek word “______” which refers to the art of a troop leader or a general.
strategia
______ defines strategy as the analysis, decision, and action that enables a company to succeed.
Dess et al. (2012)
______ define it as the comprehensive plan that states how a company will achieve its mission and objectives.
Wheelen and Hunger (2010)
These are businesses with few product lines, and they intend to defend them from new products entering the market. Their foremost concern is how to improve their operating activities in terms of cost reduction.
Defenders:
These are companies with broad lines of products, product development, innovation, and a new market are the essence of their strategy orientation. Creativity for them is more important than efficiency in operations.
Prospectors
These are multidivisional companies that compete in at least two types of industries, one stable and one variable, while maintaining stability and flexibility.
Analyzers:
These are businesses that do not have firm or consistent strategic orientations. They adopt piecemeal or quick response strategies which are oftentimes
Reactors:
Types of strategies according to hierarchy:
Corporate Strategy
Business Strategy
Functional Strategy
Usually formulated by the top level management. It is a comprehensive master plan that describes the overall direction of a company.
Corporate strategy:
Occurs at the business or product unit and describes how a company improves its competitive position in a specific industry
Business strategy:
A plan taken by functional areas that is intended to maximize the productivity of a resource to achieve competitive advantage.
Functional strategy:
The process of developing a comprehensive plan to effectively manage the external environmental strategic forces.
STRATEGY FORMULATION -
a corporate strategy that a company may adopt if it aims to expand its present operating activities.
GROWTH STRATEGY:
when a company expands its operation domestically or globally
Internal growth -
when a company enters into mergers, acquisitions or strategic alliances.
External growth -
appropriate to adopt when a company can reasonably determine that its current product lines have real growth potentials.
CONCENTRATION STRATEGY -