Chapter 7 Flashcards
identification by sympathy
We have something we like in common
identification by antithesis
We have something we dislike in common
* You both dislike the same thing like a TV show
identification by transcendence
Identifying with something larger than ourselves gives us an intense feeling of personal freedom
* “the principle of the oxymoron” or misidentification
avatars
The images selected to represent yourself on various sites
boundaries
- Traditional communities are communities of space and members must be in physical proximity to one another (these boundaries can literally be crossed)
- Digital communities are communities of spirit – these are formed around ideas and hobbies, rather than proximal necessity; they are flexible effectively shrinking time and space by allowing members to join whenever and wherever
economy
- Traditional communities relied largely on the health of the local economy; “Shop Local: Keep Our City Green” campaigns
- Digital shopping options have facilitated growth of a global economy
institutions
- Traditional communities are rooted in institutionalism – focal places that guide, take care of, and govern our physical spaces
- Digital communities are rooted in individualism – space in the digital realm, but their presence is diffuse and their influence diluted by the astronomical number of other places Web users can choose to be at any given time.
socialization
- Meatspace – where meatbots (humans) hangout
- Digital communities are in the realm of cyberspace, which engages your eyes, ears, and central nervous system for more than the rest of your physical body.
control measures
- Physical selves are bound to rules, regulations, laws, and codes that govern a community
- Digital communities are self-policing; this is accomplished by the corporations who own particular sites or users who serve as moderators – your rights online are governed by user agreements
information
- Traditional communities rely on guided learning and the authority of experts
- Digital is a realm of self-discovery and concealment of expertise
participation
- Traditional communities make decisions based on communal will, with participation obligatory; it’s your democratic duty to vote, to show up, and to be a part of the decision-making process
o Participation tends to be public - With digital communities, participation is voluntary, not expected, yet the nexus of decision making may not be clear
technology
- Traditional communities value technology for their ability to foster growth and progress
- Infatuation with the latest digital wonder can border on technopoly, which is the deification of technology
media consumption
- Traditional communities are rooted in the physical—information is transmitted via particular legacy technologies, like paper or television
o Legacy media is linear; they have a beginning, middle, and end, and are supposed to be consumed in order - Digital media are characterized by intensive use through brief interactions with individual apps, pages, and sites
o Digital media is nonlinear, information, by design, does not have a predetermined linear order
risk to community
- Traditional communities are at risk from social and economic issues, but perhaps the most serious contemporary problem is that of benign neglect
- Typically, online communities are maintained by a small group of people, with many others who come and go at whimThese people carry the burden of building and maintaining a community, which takes time and energy
technopoly
Includes the perception that technological innovation and function are the result of some sort of god-like magic that renders our lives more meaningful
exhaustive use
You can consume and entire newspaper, magazine, book, or television program – read every word, watch every moment – because the content is static. And it’s the same every time you look at it. The text and the plot stay the same every time.
intensive use
brief interactions with individual apps, pages, and sites. It’s simply impossible to consume the entire World Wide Web, or perhaps even a single website, because the content can be and is subject to continual change.
benign neglect
People go about their lives ignoring a situation, rather than assuming responsibilities for managing or improving it
lurker
A Web user who looks at other people’s posts without contributing to the conversation or committing to the community
utopian view
o Utopian View:
Nonjudgmental
Welcoming
Uncritical
Places where appearance is not an issue
realistic view
o Realistic View:
Judgmental
Territorial and have a member hierarchy based on time and participation
Skeptical and hyper-critical (of newbies on particular)
Places where appearance matters greatly
