Chapter 7 Flashcards
What is memory?
The retention of information or experience over time.
What are the three key processes involved in memory?
Encoding, storage, retrieval
What is encoding?
The first step in memory; the process by which information gets into memory storage.
What are some different encoding processes?
Paying attention, processing deeply, elaborating, and using mental imagery.
What are different types of attention?
Selective attention, divided attention, and sustained attention.
What is divided attention?
Concentrating on more than one activity at a time. Has negative consequences for learning/memory.
What is sustained attention?
Also known as vigilance. It is the ability to maintain attention to a selected stimulus for a prolonged period of time. Ex: listening to me for an hour and not tweeting/snapping.
What is levels of processing? And what are they?
A continuum of memory processing from shallow to intermediate to deep, with deeper processing producing better memory. Shallow processing is rote physical traits. Intermediate processing is giving it a category label. Deep processing is attaching meaningful personal experience. Deeper processing leads to better recall. Thing about these with the word mom.
What is elaboration?
The formation of a number of different connections (cues) around a stimulus at any given level of memory encoding. It enhances memory because with many ques more likely to remember the target.
What are different ways to elaborate?
Vivid imagery, self referencing, memory wizards.
What is vivid imagery?
A person conjuries up pictures that are associated with each thing that needs to be remembered. Ex: thinking about training your dog with classical conditioning.
What is self referencing?
Relating material to your own experience.
What did Allan Paivio believe?
He agues that memory is stored in two ways: as a verbal code or an image code. He believes that an image code produces better memory than a verbal code. He created the Dual code hypothesis.
What was the dual code hypothesis?
Paivios’s claim that memory for pictures (image code) is better than memory for words (verbal code) because pictures (at least those that can be named) are stored as both image codes and verbal codes. Ex: sunset.
What is memory storage?
The retention of information over time and how this information is represented in memory.
What is the Atkinson-Shiffrin theory of storage?
Created by Richard Atkinson and Richard Shiffrin in 1968. It states that memory storage involves three separate systems: sensory memory, short-term memory, and long-term memory.
What is sensory memory?
Memory system that involves holding information from the world in its original form (very detailed) for only an instant (a second to several seconds), not much longer than the brief time it is exposed to the visual, auditory, and other senses. (like bottom up processing) There are two types: echoic memory and iconic memory.
What is echoic memory?
Auditory sensory memory. Your ears
What is iconic memory?
Visual sensory memory that is retained for only a quarter of a second. This allows your to write words with sparklers because you see the trail from it because of the delay.
What is short term memory?
Limited capacity memory system in which information is usually retained for only as long as 30 seconds unless the individual uses strategies to retain it longer. George Miller found the idea that you can only remember a range of 7 +/- 2. Example: phone numbers.
What are two ways to improve short term memory?
Chunking-involves grouping or “packing information that exceeds the 7 +/- 2 memory span into higher-order units that can be remembered as single units. Rehearsal-the conscious repetition of information.
What is the issue with short term memory?
It doesn’t capture our ability to manipulate information like problem solving.
What is working memory?
A combination of components, including short term memory and attention, that allows individuals to hold information temporarily as they preform cognitive tasks: like a kind of mental workbench on which the brain manipulates and assembles information to guide understanding, decision making, and problem solving.
What are the different components of working memory?
phonological loop, visuo-spatial sketchpad, and central executive. Alan Baddeley proposed this idea.
What is the phonological loop?
Briefly stores speech-based info about sounds of language.
What is visuo-spatial sketchpad?
Stores visual and spatial info, including visual imagery. The capacity is limited.
What is the central executive?
Integrates information from the phonological loop, visuo-spatial sketchpad, and long term memory.
What is long term memory?
A relatively permanent type of memory that stores huge amount of information for a long time.