Chapter 6.2 Flashcards

0
Q

What is the SWOT analysis stand for?

A

Strength: inside matters
Weakness: inside matters
Opportunities: outside matters
Threats: outside matters

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1
Q

D: Competitive Intelligence

A

Gaining information about ones competitors activities so you can anticipate their moves and act appropriately.

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2
Q

D: Environmental Scanning

A

Monitoring an organizations internal and external environments to detect early signs of opportunities and threats that may influence the firms plans.

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4
Q

D: Inside matters

A

Analysis of internal strengths and & weaknesses

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5
Q

D: Outside matters

A

Analysis of external opportunities & threats

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6
Q

D: Organizational Strengths

A

Skills & capabilities that give an organization a competitive advantage.

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7
Q
When analyzing the “W” in SWOT analysis, Roberta, the manager might be assessing:
A. Possible challenges in the market 
B. Competitors' actions 
C. High turnover of employees 
D. Good financial resources of the firm
A

C. High turnover of employees

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7
Q

D: Internal Weakness

A

Parts were supplied by outside companies rather than trusted traditional suppliers.

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8
Q

D: Forcasting

A

Is a vision or projection of the future

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9
Q

D: Internal Weakness

A

When parts are supplied by outside companies rather than trusted traditional suppliers.
-This makes the company rely heavily on another company in regards to pricing and availability.

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10
Q

D: Trend Analysis

A

Hypothetical extension if the last series of events into the future.

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11
Q

D: Contingency Planning

A

The creation of alternative hypothetical but equally likely future conditions. Also referred to a scenario planning and scenario analysis.

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12
Q

What are porters five competitive forces?

A
  1. Threat of new entrants
  2. Bargaining power of suppliers
  3. Bargaining power of buyers
  4. Threats of substituted products or services
  5. Rivalry among competitors
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14
Q

D: Bargaining power of suppliers

A

Can the company easily switch from one supplier to another? Because the companies that produce he product are the ones who can set the price.

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15
Q

D: Cost-leadership strategy

A

Keep prices below those of other competitors. This strategy is intended for wide markets.

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16
Q

D: Differentiation Strategy

A

Offer products that are of unique and superior to those of competitors - wide market

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17
Q

D: Cost-focus Strategy

A

Keep costs below competitors. This strategy is intended for narrow markets.

18
Q

D: Focused-differentiation

A

Offer products that are of unique and superior to those of competitors - narrow market

19
Q

D: Single-product strategy

A

Company makes and sells only one product within its market. They have a benefit because they are so focused. They are also vulnerable because they not have a diversified product line.

20
Q

D: Diversification

A

Operating several businesses under one ownership that are not related to one another.

21
Q

D: Reduced risk

A

Because more than one product

22
Q

D: Management efficiencies

A

Administration spread over several businesses

23
Q

D: Synergy

A

The dum is greater than the parts

24
Q

D: BCG Matrix

A

a means of evaluating strategic business units on the basis of…

  1. Their business growth rates
  2. Their share of the market.
25
Q

D: Execution

A

Consists of using questioning, analysis, and follow-through in order to mesh strategy with reality, align people with goals, and achieve results promised.

26
Q
John owns a piano sales and tuning store. He wants to be the biggest retailer in the Midlands. Adding salespeople would be part of his strategic \_\_\_\_\_\_\_\_\_\_.
A. Locution
B. Execution
C. Efficacy
D. Efficiency
A

B. Execution

27
Q

D: People

A

Consider who will benefit you in the future

28
Q

D: Operations

A

What is the path we will follow to achieve…

29
Q

D: Strategy

A

Consider how success will be achieved

30
Q

What should you to to build a foundation for excitation?

A
  • Know your people and your business
  • Insist on realism
  • Set clear goals and promises
  • Follow through
  • Reward the doers
  • Expand the capabilities
  • Know yourself
31
Q

D: Organizational Weakness

A

Drawbacks that hinder an organization from executing its strategy and mission.

32
Q

D: Organizational Opportunities

A

Environmental factors that the organization may exploit for a competitive advantage.

33
Q

D: Organizational Threats

A

Environmental factors that hinder the organization’s achieving potential and competitive advantage.

34
Q

D: External opportunities

A

stressed commitment to customers

35
Q

What are Porter’s four competitive strategies?

A
  1. Cost leadership
  2. Differentiation
  3. Cost-focus
  4. Focused-differentiation
36
Q
The company's CEO puts pressure on the firm's R&D managers to develop products that can be created cheaply.  The firm would be following a \_\_\_\_\_\_\_\_ strategy: 
A. Cost leadership 
B. Differentiation 
C. Cost focus 
D. Retrenchment
A

A. Cost leadership

37
Q

D: Unrelated diversification

A

Operating several businesses under one ownership that are not related to one another.

38
Q

D: Related diversification

A

An organization under one ownership operates separate businesses that are related to one another.

39
Q

D: Operations

A

Consider what path will be followed

40
Q

D: Strategy

A

Consider how success will be accomplished