Chapter 6.2 Flashcards
What is the SWOT analysis stand for?
Strength: inside matters
Weakness: inside matters
Opportunities: outside matters
Threats: outside matters
D: Competitive Intelligence
Gaining information about ones competitors activities so you can anticipate their moves and act appropriately.
D: Environmental Scanning
Monitoring an organizations internal and external environments to detect early signs of opportunities and threats that may influence the firms plans.
D: Inside matters
Analysis of internal strengths and & weaknesses
D: Outside matters
Analysis of external opportunities & threats
D: Organizational Strengths
Skills & capabilities that give an organization a competitive advantage.
When analyzing the “W” in SWOT analysis, Roberta, the manager might be assessing: A. Possible challenges in the market B. Competitors' actions C. High turnover of employees D. Good financial resources of the firm
C. High turnover of employees
D: Internal Weakness
Parts were supplied by outside companies rather than trusted traditional suppliers.
D: Forcasting
Is a vision or projection of the future
D: Internal Weakness
When parts are supplied by outside companies rather than trusted traditional suppliers.
-This makes the company rely heavily on another company in regards to pricing and availability.
D: Trend Analysis
Hypothetical extension if the last series of events into the future.
D: Contingency Planning
The creation of alternative hypothetical but equally likely future conditions. Also referred to a scenario planning and scenario analysis.
What are porters five competitive forces?
- Threat of new entrants
- Bargaining power of suppliers
- Bargaining power of buyers
- Threats of substituted products or services
- Rivalry among competitors
D: Bargaining power of suppliers
Can the company easily switch from one supplier to another? Because the companies that produce he product are the ones who can set the price.
D: Cost-leadership strategy
Keep prices below those of other competitors. This strategy is intended for wide markets.
D: Differentiation Strategy
Offer products that are of unique and superior to those of competitors - wide market