Chapter 6 Starting a Small Business Flashcards
Starting a small business.
Affiliate Marketing:
Internet-marketing strategy where business rewards its customers or other business affiliates for each visitor/customer they send to the business website
Angel Investors
Private people who invest their own private money in hot new companies before they go public
Business Plan Explanation: Company Background
- Company Operations to Date 2. Any legal issues 3. Risks/Opportunities 4. Financial Health 5. Balance Sheets/Cash Flow 6. Insurance coverage
Business Plan Explanation: Capital Required
- amount of capital needed to commence & continue
Business Plan Explanation: Appendix
- Marketing research on goods/services 2. References to research
Business Plan Explanation: Executive Summary:
5 Minutes to Impress Major goals/objectives Business Summary
Business Plan Explanation: Financial Plan
- Five year projections for income/expenses/financial 2. Assumptions Based on Industry/Historcial Trends 3. Offer Scenarios: Best Case & Worst Case
Business Plan Explanation: Location Plan
- Most important: Location 2. Demographic of consumers 3. Traffic Patterns 4. Vehicle/Pedestrian Counts
Business Plan Explanation: Management Team
- List positions/job descriptions/resumes 2. Organization Chart 3. Outside Consultants & Their Qualifications (If used)
Business Plan Explanation: Manufacturing Plan
- Plant Size 2. Machinery Required 3. Inventory Methods/Quality Control 4. Production Capacity 5. Personnel Requirements
CDFI (Community Development Financial Institutions)
Funding for lower-income businesses
Entrepreneurial Risk Includes:
Opportunity, Profit, Independence, Challenge
Good Reasons for Small Business to Go Global
- Absorbs excess inventory 2. Softens downturns in domestic markets 3. Extends products lives
Home-Based Business Challenges:
Getting New Customers, Managing Time, Keeping Work/Family Tasks Separate, Abiding By City Ordianances (Licensing, etc)
Intrapreneurs
Creative people who work as Entrepreneurs within larger corporations