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MKTG 2150
> Chapter 6: Segmentation, Targeting and Positioning > Flashcards
Chapter 6: Segmentation, Targeting and Positioning Flashcards
Study These Flashcards
MKTG 2150
(5 decks)
Chapter 1 - Marketing Fundamentals
Chapter 2 - The Marketing Environment
Chapter 3: Consumer Behaviour
Chapter 4: Market Research
Chapter 6: Segmentation, Targeting and Positioning
