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MKTG 2150

This class was created by Brainscape user Christine Duong. Visit their profile to learn more about the creator.

By: Christine Duong
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Decks in this class (5)

Chapter 1 - Marketing Fundamentals
Marketing department is responsib...,
A need occurs when,
A want is a need
36  cards
Chapter 2 - The Marketing Environment
Situation analysis,
Environmental scan 6 factors,
Environmental scan definition
29  cards
Chapter 3: Consumer Behaviour
Purchase decision process,
Decision process step 1,
Purchase decision process step 2
62  cards
Chapter 4: Market Research
Market research,
Step 1 of market research,
Objectives
32  cards
Chapter 6: Segmentation, Targeting and Positioning
0  cards

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MKTG 2150

  • Class purpose General learning

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