Chapter 6 Public Opinion And Political Action Flashcards
What is the new parent in the socialization process
The Mass Media
Source of the most recent wave of immigration is…
Hispanics from Cuba, Central America, and Mexico along with Asians from Vietnam, Korea, the Philippines and elsewhere
Explain random sampling.
The key technique employed by sophisticated survey researchers,which operates on the principle that everyone should have an equal probability of being selected for the sample
What was the problem with the 1936 “Literary Digest” presidential poll?
They drew names from the biggests list they could find (DMV records, telephone books) of which the people likely to be listed were of average income and likely to vote republican. They had a large pool of responses, but not accurate representation
Explain exit polling
Public opinion surveys used by major media pollsters to predict electoral winners with speed and precision
Explain political socialization
The process through which an individual acquired his or her particular political orientations - his or her knowledge, feelings, and evaluations regarding his or her political world
