Chapter 6 And 7 Flashcards
What are the two types of audience analysis?
Demographic and situational analysis
Why is demographic analysis so important?
It helps the speaker tailor the message to the characteristics if the audience
What is situational audience analysis?
It considers factors like size, physical setting, and disposition towards the topic
How does audience knowledge affect speech preparation?
It helps the speaker gauge how much background information is needed.
What are the three main types of supporting materials?
Examples, statistics and testimony
How can you ensure credibility of the source?
Use reputable sources, verify author credentials, and cross check facts
What are the advantages of using examples in your speech?
Examples make abstract ideas concrete and relatable
What is expert testimony and why is it valuable?
Comes from an authoritative figure and adds credibility
