Chapter 6 Flashcards
Single I
group consists of young (ages 18 to 34), unmarried individuals
Young Couples– No Children
marriage, lifestyles of two young singles are greatly altered as they develop a shared lifestyle
Full Nest I– Young Married with Children
6% of households are young married couples with children
Single Parent I– Young Single Parents
birth or adoption by singles is becoming more common, roughly 40% of children are born to unmarried mothers
Middle-Aged Single
middle-aged single category is made up of people who have never married and those who are divorced and have no child-rearing responsibilities
Empty Nest I– Middle-Aged Married with No Children
households typically represent second marriage in which seconds kids are not living with parents
Delayed Full Nest I– Older Married with Young Children
members of the baby boom generation and Gen X delayed while having their first child until they were in their mid-30s
Full Nest II– Middle-Aged Married with Children at Home
major difference between this group and delayed full nest I is the age of the children
Single Parent II– Older Married Couples
most couples over 64 are fully retired
Older Single
around 17M older singles in the United States
Initiator(s)
family member who first recognizes the need or starts the process
Information gatherer(s)
Individual who has expertise and interest in a particular purchase
Influencer(s)
person who influence the alternatives evaluated, the criteria considered, and the final choice
Decisionmaker(s)
individuals who makes the final decision
Purchaser(s)
family member who purchases the product
User(s)
user of the product
Instrumental training
occurs when a parent or sibling specifically and directly attempts to bring about certain responses through reasoning or reinforcement
Modeling
occurs when a child learns appropriate or inappropriate consumption behaviors by observing others
Mediation
occurs when a parent alters a child’s initial interpretation of, or response to, marketing or other stimulus
