Chapter 4 Flashcards
Demographics
describe a population in terms of its size, distribution, and structure
Occupation
most widely used single cue to initially define people we meet
Subject discretionary income (SDI)
estimate by the consumer of how much money he or she has available to spend on nonessentials
Mature market
generally defined as 55+ years of age and over consumers
Gerontographics
one segmentation approach to the mature market that incorporates aging processes and life events related to the physical health and mental outlook of older consumers
Healthy indulgers
physically and mentally healthy and are thus active, independent, and out to enjoy life
Ailing outgoers
have health problems that limit their physical abilities
Healthy hermits
physically healthy, but life events reduced their self-concept and have become withdrawn
Frail recluses
have accepted their old-age status and have adjusted their lifestyles
Lower-upper class
often referred to as “new rich–the current generation’s new successful elite”
Conspicuous consumption
purchase automobiles, homes, yachts, clothes, and so forth
Nouveaux riches
people who own five or ten luxury cars, houses
Upper-middle class
consists of families who possess neither family status derived from heritage nor unusual wealth
Middle class
composed of white collar workers, school teachers, lower-level managers, etc.
Working class
skilled and semiskilled factory, service, and sales workers
Single-item indexes
estimates social status bassed on a single dimension (education, income, etc.)
Multi-item indexes
take into account numerous variables simultaneously and weight these according to a scheme that reflects societal values
Index of social position (ISP)
two-item index that is well-developed and widely used, item scales/weighs/formulas/social class scores
