Chapter 2 & 3: Definite Questions Flashcards
1
Q
What is it called when appeals are changed depending on the demographics of the region?
A
Dual adaptation
2
Q
Mac video is a typical example of?
A
Comparative
3
Q
What unique thing about a product differentiates its position in the market to Gay and Lesbian Consumers?
A
Financial Products
4
Q
Before 1965, U.S. mainly focused on uniforming. What is a value now instead?
A
Diversity
5
Q
Imagine you’re a door-to-door salesperson. How would you speak to a traditional housewife versus a trapped one?
A
Differently
6
Q
Dell wanted to tap into the market of women with no extra price point. Why did it not work?
A
They neglected the stereotype that men are better than women at electronics
