Chapter 6

Question 1

What are the 2 primary categories of consumer needs

Answer 1

Functional and psychological needs (needs vs wants)

Question 2

What are the 4 key factors that influence consumers decision

Answer 2

1. psychological factors
2. social factors
3. situational factors
4. marketing mix

Question 3

What is an attitude

Answer 3

A relatively consistent positive or negative evaluation, feeling, and tendency toward something

Question 4

What are reference groups

Answer 4

One or more persons whom an individual uses as a basis for comparison regarding beliefs, feelings, and behaviors.

Question 5

What aspects of the shopping situation influence a consumer’s purchase decisions

Answer 5

store atmosphere
crowding
packaging
promotions
salespeople
temporal situation (mood)