Chapter 5

Question 1

What are the 3 factors in consumers’ immediate environment that markets should consider (MICRO)

Answer 1

1. Company
   Core competencies rive markets offerings
2. Competitors
   Strengths, weaknesses of competitors present limits and opportunities
3. Corporate partners
   Value of offering depends in part on corporate partner’s strengths, and weakness

Question 2

What are the 6 MACRO environmental factors that markets must consider

Answer 2

1. demographics
2. culture
3. social trends
4. technological advances
5. economy
6. political and regulatory environment