Chapter 5: The Political and Legal Environment Flashcards
While deciding upon a firm’s international marketing activities the manager needs to concentrate on three areas:
- The political and legal circumstances of the home country
- The political and legal circumstances of the host country
- The bilateral and multilateral agreements, treaties, and laws governing the relations between host and home countries, and ethical issues.
What are firms affected by, and how does it impact a firm?
Firms are affected by government policies and the legal system, and this has a major impact on a firm’s opportunities abroad
Gray market goods
Are products that enter markets in ways not desired by their manufacturers
Minimum wage legislation
Affects the international competitiveness of a firm using production processes that are highly labor-intensive
Cost of domestic safety regulations
May significantly affect the pricing policies of firms in their international marketing efforts
- Environmental superfund
Areas of governmental activities which are of major concern to the international marketer are:
- Embargoes and trade sanctions
- Export controls
- Import controls
Embargoes and sanctions
Government actions to distort the free flow of trade in goods, services, or ideas for decidedly adversarial and political purposes, rather than strictly economic purposes.
What are some reasons for the impositions?
Reasons for the impositions are varied, ranging from human rights to nuclear nonproliferation to terrorism
Export control
- Designed to deny or delay the acquisition of strategically important goods by the adversaries
- The exporter must obtain an export license, which consists of written authorization to send a product abroad
- Restricts the flow of materials and helps avoid the proliferation of weapons of mass destruction
- Reduces flows of technological knowledge
Import controls
Either all imports or imports of particular products are controlled through tariff and nontariff mechanisms
Tariffs
Taxes imposed on imports, which subsequently increase the price of the imported product in the domestic market
Voluntary restraint agreements
Nontariff trade barriers in the form of self-imposed restrictions and cutbacks
Aimed at avoiding punitive trade actions from the host country
Quota systems
Reduce the volume of imports accepted by a country
Political risk
Risk of loss when investing in a given country caused by changes in a country’s political structure or policies, such as tax laws, tariffs, expropriation of assets, or restriction in repatriation of profits.
What are areas of political risk?
- Expropriation
- Confiscation
- Domestication
Expropriation
Seizure of foreign assets by a government with payment of compensation to the owners
Confiscation
Transfer of ownership from a foreign firm to the host country without compensation for the firm
Domestication
Whereby the government:
- Demands partial transfer of ownership and management
- Imposes regulations to ensure that a large share of the product is locally produced and major profit is retained in the country
Legal differences and restrainants
Countries differ in their laws as well as in their implementation of these laws
Two major legal systems popular worldwide are
- Common law
- Code law
Common law
Based on tradition and depends less on written statutes and codes than on precedent and custom
Code law
Based on a comprehensive set of written statutes that spell out legal rules explicitly
Antidumping laws
Prohibit below-cost sales of products
International politics
- Political relations and conflicts between countries can have a profound impact on firms trying to do business internationally
- If bilateral political relations between countries improve, business can benefit
International law
Firms are restricted by both home- and host-country laws
The ethical obligations faced by multinational enterprises include:
- Corporate governance and responsibility
- Intellectual property rights
- Bribery and corruption
Corporate governance and responsibility
- Corporate governance: Relationships among stakeholders that determine and control the strategic direction and performance of an organization
- Other issues: environmental safety and efficiency, reasonable working conditions and wages, concerns about layoffs, health care, and family care.
Intellectual property
Legal entitlement of exclusive rights to use an idea, piece of knowledge, or invention
Bribery and corruption
- The Foreign Corrupt Practices Act (FCPA) was passed in 1977 to disallow U.S. firms to bribe foreign officials for business purposes
- In Canada: The Corruption of Foreign Public Officials Act
What is the FCPA?
The Foreign Corrupt Practices Act
What is the FCPA in Canada?
The Corruption of Foreign Public Officials Act
Environmental Superfund
Requires payment by chemical firms based on their production volume regardless of whether the production is sold domestically or exported.
As a result, these firms are at a disadvantage internationally when exporting their commodity-type products because they must compete against foreign firms that are not required to make such a payment in their home countries and therefore have a cost advantage.
How may a government work to reduce trade barriers or to increase trade opportunities?
Through bilateral and multilateral negotiations