Chapter 5 - SEM

Question 1

Text ad

Answer 1

typically includes a title that’s also a clickable link to a webpage

Question 2

Display Ads

Answer 2

Display ads are graphical ads offered in several ad formats such as rectangle, leaderboard, and skyscraper.

Question 3

Shopping Ads

Answer 3

Sell products to the ones looking for what you offer, whether they’re at home, on the go, or instore.

Question 4

Rich Media ad

Answer 4

a digital advertising term for an ad that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content.

Question 5

Cost-Per-Click (CPC)

Answer 5

you pay only for the number of times a viewer clicks on your ad

Question 6

Cost-Per-Thousand (CPM)

Answer 6

pay for a certain number of impressions

Question 7

Cost-Per-View (CPV)

Answer 7

advertiser has to pay when an online video is viewed by the visitor

Question 8

Click-Through-Rate (CTR)

Answer 8

the number of clicks that your ad receives divided by the number of times your ad is shown

Question 9

Cost-Per-Acquisition (CPA)

Answer 9

A method of measuring advertising effectiveness. You can determine if Google Ads or Facebook Ads were more effective. The lower number is better.

If you paid $100 on Google advertising and received 2 sales, it would result in a cost-per-acquisition of

$100 / 2 = $50.

Question 10

Google My Business

Answer 10

List your business details on the Google Search Engine Results Page.

Question 11

Google local guides

Answer 11

Share reviews, photos, and knowledge about the places around you.