Chapter 4 - SEO Flashcards
Organic Search
They are search listings that appear on search engine results pages because of their relevance to search terms, as opposed to being advertisements
Search Engine Optimization SEO
the process of affecting the visibility of a website or a web page in a search engine’s “natural” or “unpaid search results”
Crawling
used by search engines to access a website’s content. They basically “crawl” all over a website to decipher links, codes, & content.
Indexing
After crawling, search engines collect and store data in large facilities stored all over the world.
Search Algorithm
retrieve information stored within some data structure
SEO Audit (8)
- Keyword analysis
- SERP Analysis
- Accessibility Analysis
- Indexability analysis
- Web code audit
- Website content analysis
- Inbound link analysis
- Submission
SERP
listing of web pages returned by a search
engine in response to a keyword query
Search Engine Results Page
Website Architecture
refers to the way we structure a website to ensure we meet our business goals while delivering a great experience for our users.
Accessibility
Web design that aims to ensure the widest
access to the content and features of a website
Hyperlinks
inbount link
