Chapter 3 - Website Audit

Question 1

How do you decide on a web strategy?

Answer 1

1. Understand the high-level goals of the website such as branding, sales, lead generation.
2. Focus on macro and micro conversions such as adding things to a cart, view offer, signingup for newsletter.

Question 2

Content Management System

Answer 2

• Updates and publishes content by non-developers.

- Backend system to create webpages, blog posts, and upload photos/videos