Chapter 5: Planning Flashcards
Planning
setting goals and deciding how to achieve them
Plan
Document that outlines how goals are going to be met
Business plan
Document that outlines a proposed forms goals, strategies for achieving them, and the standards for measuring success
Business model
Outline of need the firm will fill, the operations of busines, it’s conpnenets and functions, as well as the expected revenues and expenses
Strategy
Larry scale action plan that sets the direction for an organization
Strategic management
A process that involves managers from all parts of the organization in the formulation and the implementation of strategies and strategic goals
3 reasons for strategic management
1) provide direction and momentum
2) encourage new ideas
3) develop a sustainable competitive advantage
Mission statement
What’s our reason for being
Vision statement
What do we want to become
Values statement
What values do we want to emphasize
Mission
Organizations purpose or reason for being
Vision
Long term goal describing ‘what’ an organization wants to become
Values statements
Expresses what the company stands for, it’s core priorities, the values it’s employees embody, and what it’s products contribute to the world
Strategic planning
Done by top managers
Determines what the organizations long term goals should be for the next 1-5 years
Tactical planning
Performed by middle management
Determining what contributions departments or similar work units can make with their given resources during the next 6 months to 2 years