Chapter 5: Marketing and Disclosure

Question 1

Contemporary Issues

- Preposition 37

Answer 1

Is a Mandatory genetically engineered food initiatives

Question 2

S.764

Answer 2

USDA symbol indicating the preservatives of GMO

Question 3

What does the CFIA do

Answer 3

They set standards for the Canadian food labels so that they are truthful and misleading

Question 4

Example of an ethical issue in the related areas

Answer 4

Information disclosure

Question 5

Cui bono means what?

Answer 5

“Who benefits”

Question 6

Moral guidelines for ethical information

Answer 6

minimal information rule 
adjusted minimal information rule
fairness rule
mutual benefit rule
maximal information rule

Question 7

Define minimal information rule

Answer 7

It is up to the buyers responsibility to get the information

Question 8

Define adjusted minimal information rule

Answer 8

Disclosure of information only what is necessary to avoid risk of injury

Question 9

Define Fairness rule

Answer 9

safety info plus unavailable info

Question 10

Define Mutual benefit rule

Answer 10

safety information plus info needed to make a reasonable judgement

Question 11

Define maximal information rule

Answer 11

all relevant information

Question 12

“Caveat emptor”

Answer 12

Buyer beware, purchaser assumes the risk when making his/her purchase

Question 13

Examples of minimal info rules

Answer 13

“as, is” sales, shirrifs sales, forced sales

Question 14

The Fairness rule

Answer 14

provides information that any reasonable person could not be expected to know,

Question 15

Downfalls to the Fairness rule

Answer 15

• doesnt protect vulnerable customer

- who decides what fairness means

Question 16

The mutual benefit rule

Answer 16

• seller is expected to give ANY relevant information to the buyer to make a reasonable judgement
• helps to buyer make a satisfactory choice, but it’s not optimal
• helps the employee remain a company advocate yet still serve the companies needs
• rule comes closet to satisfy ethical and practical concerns

Question 17

Maximal rule

Answer 17

• buyer MUST provide all information, mat not remain a company advocate

Question 18

a morally justified market is..

Answer 18

competition is free, competition is open, no deception or fraud, no abuse of the vulnerable

Question 19

Possible actions

Answer 19

• regulations, self-regulations, increase information disclosure, keep it up to the component others

Question 20

Adjustments for the vulnerable populations

Answer 20

delay marketing, restrict marketing, alter marketing to not take advantage, take control of a spillover affect