Chapter 5: Magazines Flashcards
What is muckraking?
A form of crusading journalism that primarily used magazines to agitate for change
What are the three types of contemporary magazines?
1.trade, professional, business 2. Industrial, company, sponsored 3. Consumer
What are split runs?
Special versions of a given issue in which content varies based on demographic
What are single sponsor magazines?
Having only one advertiser throughout an entire issue
What is circulation?
The total number of issues of a magazine sold
What is controlled circulation?
Refers to providing a magazine at no cost to readers who met some specific set of advertiser attractive criteria
What is custom publishing?
Publications specifically designed for individual company seeking to reach a narrowly defined audience
What is a brand magazine?
A consumer magazine with a variety of general interest articles and features, published by a retail or other business for readers similar to its business consumers
What is a magalogue?
A consumer catalog produced to look like a consumer magazine
What are advertorials?
Ads that appear in magazines and take on the appearance of general editorial content
What is a complementary copy?
Content that reinforces the advertisers message
What is an ad-pull policy?
The demand for an ad pull policy with the threat of pulled advertising if dissatisfied with the content
