Chapter 2: Convergence and the Reshaping of Mass Communication Flashcards
What is day-and-date release?
simultaneously releasing a movie to the public in some combination of theater, video-on-demand, DVD and download
What is a format?
a particular form of media content
What is a platform?
the means of delivering a specific peice of media content
What is media multitasking/?
simultaneaously consuming many different kinds of media
What is convergence?
the erosion of traditional distinctions among media
What is concentration of ownership?
the ownership of different and numerous media companies contracted into fewer and fewer hands
What is conglomeration?
the increase in ownership of media outlets by larger, nonmedia companies
What is economies of scale?
the concept that relative cost declines as the size of the endeavor grows
What is olgopoly?
a concentration of media industries into an even smaller number of companies
What is globalization?
ownership of media companies by multinational corporations
What is audience fragmentation?
audiences for specific media content becoming smaller and increasingly homogenous
What is narrow casting, niche marketing, or targeting?
aiming broadcast programming at smaller more demographically homogenous audiences
What are addressable technologies?
technologies permitting the transmission of very specific content to eqaually specific audience members
What are taste publics?
groups of ppl bound by little more than an interest in a given form a media content
What are bugs/obnoxicons?
commercials that run across the bottom third of the television screen during a television program
What is product placement?
the integration , for a fee, of specific branded products into media content
What is bran entertainment?
When commercials are part of and essential to a piece of media content
What is payola?
when radio stations accept payments from record promoters to play their songs
What are webisodes?
Web-only television shows
What is Wi-Fi?
wireless internet
What is synergy?
the use by media congolmerates of as many channels of delivery as possible for similar content
What is platform agnostic?
having no preference where media content is accessed from
What are blogs?
regularly updated online journals that comment on just about everything
What is cost-of-entry?
the amount of money necessary to begin media production
