Chapter 5: Consumer Behaviour Flashcards
Involvement
The personal, social, and economic significance of the purchase to the consumer.
Cognitive dissonance
Feeling of post purchase psychological tension or anxiety.
Situational influences
They have an impact on your purchase decision process; the purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states.
Subliminal perception
Means that you see or hear messages without being aware of them.
Perceived risk
Being Zaidi felt because the consumer cannot anticipate the outcomes of a purchase but believes that there may be a negative consequence.
Learning
Those behaviors that result from repeated experience, and thinking.
Brand loyalty
A favorable attitude toward inconsistent purchase of a single brand overtime.
Lifestyle
A mode of living that is identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them.
Opinion leaders
Those knowledgeable about users a particular products and services, until their opinions influence others choices.
Buzz marketing
Popularity created by consumer word-of-mouth.
Viral marketing
The online version of word-of-mouth involving the use of messages infectious and off the consumers wish to pass them along to others the only communication.
Reference groups
People to an individual looks as a basis for self appraisal or as a source of personal standards.
Consumer socialization
The process by which people acquire the skills, knowledge, attitudes necessary to function as consumers.
Family lifecycle
The distinct phases the family progress is through, from formation to retirement, each phase bringing with it identifiable purchasing behaviors.
Subcultures
Subgroups within a larger, or national, culture with unique values, ideas, and attitudes.
