Chapter 4: Ethics And Social Responsibility In Marketing Flashcards

0
Q

Laws

A

Society’s values and standards that are enforceable in the courts.

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1
Q

Ethics

A

The moral principles and values that govern the actions and decisions of an individual or group.

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2
Q

Caveat emptor

A

The legal concept of let the buyer beware that was persuasive and Canadian business culture before the 1960s.

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3
Q

Economic espionage

A

The client to sign collection of trade secrets are proprietary information about a company’s competitors.

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4
Q

Code of ethics

A

A formal statement of ethical principles and rules of conduct.

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5
Q

Whistleblowers

A

Employees who report unethical or illegal actions of their employees.

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6
Q

Moral idealism

A

A personal moral philosophy that considers a certain individual rights or duties as universal, regardless of income.

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7
Q

Utilitarianism

A

A personal moral philosophy that focuses on the greatest good for the greatest number by setting the costs and benefits of the consequences of ethical behavior.

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8
Q

Profit responsibility

A

Idea of the companies have a simple duty to maximize profits for their owners are shareholders.

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9
Q

Stakeholder responsibility

A

Focuses on the obligations and organization has to those who can affect achievement of its objectives, including customers, employees, suppliers, distributors.

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10
Q

Societal responsibility

A

Refers obligations the organizations have the preservation of the ecological environment, and the general public.

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11
Q

Triple bottom-line

A

Recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously, if they are to achieve sustainable, long-term growth.

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12
Q

Green marketing

A

Marketing efforts to produce, promote, and reclaim environmentally sensitive products.

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13
Q

Cause marketing

A

Occurs when the charitable contributions of a firm are tied directly to the customer revenues produce to the promotion of one of its products.

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14
Q

Social audit

A

A systematic assessment of affirms objectives, strategies, and performance of the domain of social responsibility.

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15
Q

Sustainable development

A

Conducting business in a way to protect the natural environment while making economic progress.

16
Q

Greenwashing

A

This information disseminated by an organization so as to present an environmentally responsible public image.