Chapter 4: Ethics And Social Responsibility In Marketing

Question 0

Laws

Answer 0

Society’s values and standards that are enforceable in the courts.

Question 1

Ethics

Answer 1

The moral principles and values that govern the actions and decisions of an individual or group.

Question 2

Caveat emptor

Answer 2

The legal concept of let the buyer beware that was persuasive and Canadian business culture before the 1960s.

Question 3

Economic espionage

Answer 3

The client to sign collection of trade secrets are proprietary information about a company’s competitors.

Question 4

Code of ethics

Answer 4

A formal statement of ethical principles and rules of conduct.

Question 5

Whistleblowers

Answer 5

Employees who report unethical or illegal actions of their employees.

Question 6

Moral idealism

Answer 6

A personal moral philosophy that considers a certain individual rights or duties as universal, regardless of income.

Question 7

Utilitarianism

Answer 7

A personal moral philosophy that focuses on the greatest good for the greatest number by setting the costs and benefits of the consequences of ethical behavior.

Question 8

Profit responsibility

Answer 8

Idea of the companies have a simple duty to maximize profits for their owners are shareholders.

Question 9

Stakeholder responsibility

Answer 9

Focuses on the obligations and organization has to those who can affect achievement of its objectives, including customers, employees, suppliers, distributors.

Question 10

Societal responsibility

Answer 10

Refers obligations the organizations have the preservation of the ecological environment, and the general public.

Question 11

Triple bottom-line

Answer 11

Recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously, if they are to achieve sustainable, long-term growth.

Question 12

Green marketing

Answer 12

Marketing efforts to produce, promote, and reclaim environmentally sensitive products.

Question 13

Cause marketing

Answer 13

Occurs when the charitable contributions of a firm are tied directly to the customer revenues produce to the promotion of one of its products.

Question 14

Social audit

Answer 14

A systematic assessment of affirms objectives, strategies, and performance of the domain of social responsibility.

Question 15

Sustainable development

Answer 15

Conducting business in a way to protect the natural environment while making economic progress.

Question 16

Greenwashing

Answer 16

This information disseminated by an organization so as to present an environmentally responsible public image.