Chapter 3: Scanning The Marketing Environment Flashcards
Social forces
Forces of the environment that include the demographic characteristics of the population and its values.
Environmental scanning
The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends.
Demographics
The study of the characteristics of human population. These characteristics include population size, growth rate, gender, marital status, ethnic city, income, and so forth.
Baby boomers
The generation of those born between 1946 and 1964.
Generation X
The population of those born between 1965 and 1976
Generation Y
Those born between 1977 and 1994
Census Metropolitan Areas
Do you graphic labor markets having a population of 100,000 people or more.
Ethnic marketing
Combinations of the marketing mix that reflect the unique attitudes, racer ancestry, communication preferences, and lifestyles of ethnic Canadians; sometimes called multicultural marketing.
Culture
The set of values, ideas, and attitudes that I learned and shared among the members of the group.
Value consciousness
The concern for obtaining the best quality, features, and performance of a product or service for a given price.
Economy
Pertains to the income, expenditures, and resources that affect the cost of running a business and household.
Gross income
The total amount of money needed one year by a person, household, our family unit.
Disposable income
The money a consumer has left after paying taxes to the use such as food, shelter, clothing, and transportation.
Discretionary income
The money that remains after paying for taxes and necessities.
Intranet
And Internet/web-based network use within the boundaries of an organization
Extranet
An Internet-based technology that permits communication between the company and its suppliers, distributors, and other partners.
Market space
And information and communication based electronic exchange environment.
e-Business
All electronic-based company activities, both within and outside the company.
e-Commerce
specific buying and selling process is on the Internet.
Competition
Alternative firms that could provide a product to satisfy specific markets needs.
Barriers to entry
Business practices are conditions that make it difficult for new friends to enter market.
Regulation
Restrictions the provincial and federal laws place on businesses with regard to the conduct of its activities.
Competition Act
The key legislation designed to protect competition and consumers in Canada.
Self-regulation
An alternative to government control and industry attempts to police itself.
