Chapter 3: Scanning The Marketing Environment

Question 0

Social forces

Answer 0

Forces of the environment that include the demographic characteristics of the population and its values.

Question 1

Environmental scanning

Answer 1

The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends.

Question 2

Demographics

Answer 2

The study of the characteristics of human population. These characteristics include population size, growth rate, gender, marital status, ethnic city, income, and so forth.

Question 3

Baby boomers

Answer 3

The generation of those born between 1946 and 1964.

Question 4

Generation X

Answer 4

The population of those born between 1965 and 1976

Question 5

Generation Y

Answer 5

Those born between 1977 and 1994

Question 6

Census Metropolitan Areas

Answer 6

Do you graphic labor markets having a population of 100,000 people or more.

Question 7

Ethnic marketing

Answer 7

Combinations of the marketing mix that reflect the unique attitudes, racer ancestry, communication preferences, and lifestyles of ethnic Canadians; sometimes called multicultural marketing.

Question 8

Culture

Answer 8

The set of values, ideas, and attitudes that I learned and shared among the members of the group.

Question 9

Value consciousness

Answer 9

The concern for obtaining the best quality, features, and performance of a product or service for a given price.

Question 10

Economy

Answer 10

Pertains to the income, expenditures, and resources that affect the cost of running a business and household.

Question 11

Gross income

Answer 11

The total amount of money needed one year by a person, household, our family unit.

Question 12

Disposable income

Answer 12

The money a consumer has left after paying taxes to the use such as food, shelter, clothing, and transportation.

Question 13

Discretionary income

Answer 13

The money that remains after paying for taxes and necessities.

Question 14

Intranet

Answer 14

And Internet/web-based network use within the boundaries of an organization

Question 15

Extranet

Answer 15

An Internet-based technology that permits communication between the company and its suppliers, distributors, and other partners.

Question 16

Market space

Answer 16

And information and communication based electronic exchange environment.

Question 17

e-Business

Answer 17

All electronic-based company activities, both within and outside the company.

Question 18

e-Commerce

Answer 18

specific buying and selling process is on the Internet.

Question 19

Competition

Answer 19

Alternative firms that could provide a product to satisfy specific markets needs.

Question 20

Barriers to entry

Answer 20

Business practices are conditions that make it difficult for new friends to enter market.

Question 21

Regulation

Answer 21

Restrictions the provincial and federal laws place on businesses with regard to the conduct of its activities.

Question 22

Competition Act

Answer 22

The key legislation designed to protect competition and consumers in Canada.

Question 23

Self-regulation

Answer 23

An alternative to government control and industry attempts to police itself.

Question 24

Consumerism

Answer 24

A grassroots movement started in the 1960s to increase the influence, power, and rights of consumers and dealing with institutions.