Chapter 5- Audience Analysis Flashcards
situational characteristics
factors in a specific setting that can be observed or discovered beforehand
audience size
number of people present for your speech
presentation time
the length of time allotted for your entire speech
body clock (chronemics)
time of day or day of the week when audience will hear presentation
location (forum)
setting where the audience will hear your speech
stationary audience
listeners are relatively motionless during delivery
mobile audience
people strolling by, stopping for a moment to listen
demographics
the audience’s makeup- age, gender, sexual orientation, race, ethnicity, religion, socioeconomic background, political orientation
common ground
place where you and your audience share beliefs
prior exposure
the extent to which the audience has already heard your topic
disposition
audience’s likely attitude toward your message
sympathetic audience
already agrees withe your message or holds you in high esteem- responds favorably
hostile audience
opposes you or your speech topic- resist listening
neutral audience
neither negative or positive assumptions about you or your topic
survey
written questions that the audience is asked in advance of the speech
