Chapter 5: Attention Flashcards
Salience
refers to how prominent or noticeable a stimulus is
what can affect salience of a stimulus?
loud sound, brightness, movement within static surroundings, touch or pain.
a salient stimuli can grab attention with:
very little concious effort
what is attentional capture
the fact that certain stimuli can grab attention with very little conscious effort given that it has enough salience.
T/F: we must be able to attent to some stimuli while ignoring otheres.
true. if we attended to everything to the same degree, we’d be really slow and overwhelmed.
3 types of theories
1) early filter theory
2) late filter theory
3) spot light theory.
Who proposed the early filter theory?
allen BROADBENT
What is the early filter theory?
the idea that there is an ATTENTIONAL FILTER that only allows certain info through for further processing.
Explain the flow chart for early filter theory
1) inputs= all messages, attended and unattended
2) SELECTIVE FILTER: based on physical properties. SITE OF BOTTLE NECK
3) higher level processing (not everything gets to this step)
4) working memory.
the selective filter in early filter theory discriminates inputs based on:
physical properties.(loudness, brightness, relativity etc)>
the dichotic listening task was used by ____ to test early filter theory
BROADBENT
explain the parameters of the dichotic listening task
participants wore headphones and head different input messages in each ear. they were instructed to pay attention to the message from only one of the inputs.
how were participants ensured to be paying attention during the dichotic listening task?
they were given a shadow task. they had to repeat back word for word that was on the attended channgel.
what is the attended channel? the unattended channel?
attended channeL: input that is being paid attention to
unattended channel: the ignored input
what were the results of the dichotic listening task that solidified the early filter theory?
showed that very little of unattended message is considered.
how was the unattended line tested during the dichotic listening task?
the person was required to press a key when they heard the word “green” in either ear, even though they were instructure to attend to one channel. The attended ear had 87% accuracy, and the unattended had 8% accuracy, indicating that the unattended channel was NOT making its way through the selective filter as well as the attended channel.
explain the invisible gorilla experiment
participants were instructed to keep track of ball players in white shirts. White shirts were the attended group. Intent on focussin on white shirts, they were oblivious to what the black shirt players were doing. They also failed to see the black gorilla stroll through the scene because it was associated with the UNATTENDED channel
Cocktail party effect
words of personal importance are often noticed even in the unattended line, even though the rest of the unattended channel is perceived as an undifferentiated blur.
Who proposed the late filter theory
deutsch and deutsch.
What is the hypothesis of the late filter theory?
the belief that all info gets processed for meaning, but unimportant info does not enter short-term storage. Ie, there is NO SELECTIVE FILTER.
explain the flow/outline of the late filter theory
all inputs —> EXTRACTION OF ALL PROPERTIES —> availability for report or short term memory (not everything makes it to that stage though)
In contrast to Broadbents Filter model, what did triesman’s work show? explain her experiments
Treisman used 2 messages played simultaneously like the dichotic listening task, and participants were told to shadow the message in the right ear only. Participants were still able to identify the contents of the unattended message, indicating that the unattended message was still able to process the meaning of both attended and unattended message.
therefore, according to Triesmans work and the late filter theory, the unattended channel is ATTENUATED rather than ELIMINATED.
Broadbents filter is not adequate because it does not allow for ___- to be taken into account
MEMORY.
Treisman’s filter _____ rather than ____ the unattended material
Treisman’s filter ATTENUATES rather than ELIMINATES the unattended material.
What is the spotlight theory of attention?
attention to a visual scene is controlled and directed like a spotlight. The attentional success is subject to factors other than those related to the stimulus.
how can the spotlight theory of attention be studied?
using eye tracking. We focus on one thing and move around an image.
Alternative aspects rather than the stimulus itself that may affect where the spot light is focused
1) goals and intentions
2) enduring dispositions
3) current level of motivation.
What is happening when someone primes their attention?
we can prepare ourselves for perceiving certain stimuli. The detectors become on high alert after being primed.
priming can be sometimes _____-driven or _____-driven. Differentiate the two
stimulus driven: produced by stimuli you’ve encoutered in the past. Takes no effort and requires no resources
Expectation-driven: can deliberately prime detectors for inputs that are upcoming
how can the effects of priming be measured?
Through response times.
Explain the results of the arrow-stimulus priming experiment.
people had shorter reaction times in detecting the square boxes if primed with an arrow pointing to the direction where the box was supposed to appear.
when priming one’s attention for objects with a light, if a cur was given to a specific region of the object, that region will be:
the first to be looked at when the object reappears. Also will have a shorter response time than other portions or other objects.
___ ___ such as degrees of ___ ___ ____ all influence how well someone pays attention to scenes
Environmental Regularities such as degrees of naturalness, openness, color qualities all influence how well you pay attention to scenes.
Semantic Regularities
Characteristics that are associated with the functions carried out in different scenes. ex/ if you think of “kitchen,” you assume that an oven will be a part of the scene.
people will try and force an unrecognizable image into the environment depending on the context.