Chapter 5

Question 1

Bases of product differentation exist of

Answer 1

1. Products elements
2. Linkages within/with other firms
3. Linkages with customers

Question 2

Attributes of the product and/or services exists of

Answer 2

1. Product features
2. Product complexity
3. Location
4. Time of introduction

Question 3

Linkages with customers exist of

Answer 3

Product customization
Product reputation
Consumer marketing

Question 4

Linkages with or within other firms exist of

Answer 4

linkages among functions within the firm
linkages with other firms
Product-mix
Distribution channels
Service and support