chapter 5-6 vocab terms Flashcards
self report measure
method of measuring a variable in which people answer questions about themselves in a questionnaire or interview
observational measure
method of measuring a variable by recording observable behaviors
physiological measure
method of measuring variable by recording biological data
categorical variable
variable whose levels are categories
quantitative variable
variables whose values can be recorded in numbers
ordinal scale
quantitative measurement scale whose levels represent a RANKED order
interval scale
a quantitative measurement scale that has no true zero meaning there’s equal intervals (distances) between levels
ration scale
quantitative measurement scale in which numerals have equal intervals and value of zero
reliability
consistency of the results of a measure
test-retest reliablity
consistency in results every time a measure is used
interrater reliability
degree to which two or more coders or observers give consistent ratings of a set of targets
internal reliability
degree to which two or more coders or observers give consistent ratings of a set of targets
correlation coefficient (r)
single number ranging from -1.0 to 1.0 that indicates the strength and direction of an association between two variables
cronbach’s alpha
a correlation-based statistic that measures a scale’s internal reliability
face validity
the extent to which a measure is subjectively considered a plausible operationalization of the conceptual variable in question
criterion validity
an empirical form of measurement validity that establishes the extent to which a measure is associated with a behavioral outcome with which it should be associated
convergent validity
empirical test of the extent to which a self report measure correlates with other measures of a theoretically similar construct
discriminant validity
an empirical test of the extent to which a self-report measure does not correlate strongly with measures of theoretically different constructs
content validity
extent to which a measure captures all parts of a defined construct
leading question
a type of question in a survey that is problematic because its wording encourages one response more than others weakening its construct validity
double-barreled question
a type of question in a survey or poll that is problematic because it asks two questions in one weakening the construct validity
negatively worded question
a question in a survey or poll that contains negatively phrased statements, making its wording complicated or confusing and potentially weakening construct validity
observational research
process of watching people or animals and systematically recording how they behave or what they’re doing
observer bias
bias that occurs when observer expectations influence the interpretation of participant behaviors or the outcome of the study
observer effect
a change in behavior of study participants in the direction of observer expectations
masked design
a study design in which the observers are unaware of the experimental conditions to which participants have been assigned