Chapter 5 Flashcards
Statements regarding Regal Marine
All are true
Three major elements of product decision are
selection, definition, and design
Which stage of the product life cycle should product strategy focus on process modifications as the product being fine tuned for the market?
introduction
A products life cycle is divided into four stages
introduction, growth, maturity, decline
When should product strategy focus on forecasting capacity requirements
growth stage of product life cycle
The analysis tool that lists products in descending order of their individual dollar contribution to the firm is
product by value analysis
Which stage of the PLC is product strategy likely to focus on improved cost control
maturity
used to rank a companys products to determine which products represent the best use of the firms resources to determine which products are to be eliminated
product by value analysis
What percentage of sales from new products is indicative of industry leaders?
50%
Operations managers must be able to anticipate changes in which of the following
all of the above
Most likely cause a change in market opportunities based upon levels of incokme and wealth
economic change
an opportunity for generating a new product
understanding the customer
Which of the following is true regarding value engineering
oriented toward improvement of design
Reducing the complexity and improving maintainability are
manufacturability and value engineering
Quality function deployment
all of the above
graphic technique for defining the relationship between customer desires and product is
house of quality
result of concurrent engineering in product design is
speedier product development
Japanese method of organizing
single organization without subdivision
Manufacturability and value engineering has which of the following
i,ii,iii,iv,v
Bridgets hamburgers
modular design
value analysis takes place
during the production process when it is clear that the new product is a success
Boeings 737 and printer
product platform
external product development strategy
alliances
highest product development risk
new internally developed products
