Chapter 5 Flashcards
0
Q
Define egocentrism
A
The tendency of people to be concerned above all with their own values, beliefs, and well-being.
1
Q
Audience centeredness
A
Keeping the audience foremost in mind at every step of speech preparation and presentation
2
Q
Demographic audience analysis
A
Age gender sexual orientation racial ethnic and cultural background religion group membership
3
Q
What is situational audience analysis? What factors does it include?
A
Audience analysis that focuses on situational factors such as the size of the audience, the physical setting for the speech, and the disposition of the audience towards the topic, the speaker, and the occasion.
4
Q
Understanding a disposition toward the topic
A
Interest- how interested is your audience?
knowledge- how much does your audience know about the topic?
attitude- what is your audiences attitude towards the topic?
