Chapter 16

Question 0

Logos

Answer 0

Using evidence- supporting materials used to prove or disprove something

Tips for using evidence- use specific evidence
use novel evidence
use evidence from credible sources
make clear the point of your evidence

Question 1

Ethos
Factors of credibility
types of credibility
enhancing your credibility

Answer 1

Factors of credibility-
competence & character
Types of credibility- initial credibility
derived credibility
terminal credibility
Enhancing your credibility- explain your competence
establish common ground with your audience deliver your speeches fluently expressively in with conviction

Question 2

Logos reasoning

Answer 2

Reasoning - the process of drawing a conclusion on the basis of evidence.
Reasoning from specific instances- reasoning that moves from particular facts to a general conclusion.
Reasoning from principal- reasoning that moves from a general principle to a specific conclusion.

Question 3

Pathos

Answer 3

The name used by Aristotle for what modern students of communication referred to as emotion emotional appeal