Chapter 5 Flashcards
resources
assets, capabilities, processes, employee time, information, and knowledge that an organization controls
competitive advantage
providing greater value for the customer than a competitor can
sustainable competitive advantage
a competitive advantage that other companies have tried unsuccessfully to duplicate and have, for the moment, stopped trying to duplicate
4 requirements for sustainable competitive advantage
- Valuable resources
- Rare Resources
- imperfectly imitable resources
- non-substitutable resources
valuable resources
allow companies to improve their efficiency and effectiveness
rare resources
resource that is not possessed or controlled by many competing firms
imperfectly imitable resources
resources that are impossible or extremely costly or difficult to duplicate
non-substitutable resource
no other resources can replace them and produce similar value or competitive advantage
3 steps of strategy-making process
- Assess need for strategic change
- Conduct Situational Analysis
- Choose Strategic Alternatives
competitive inertia
reluctance to change strategies or competitive practices that have been successful in the past
strategic dissonance
discrepancy between a company’s intended strategy and the strategic actions mangers take when implementing that strategy
SWOT/situational analysis
strengths, weaknesses, opportunities, and threats is an assessment of the strengths and weaknesses in an organization’s internal environment and the opportunities and threats in its external environment.
distinctive competence
something that a company can make, do, or perform better than its competitors.
core capabilities
the internal decision making routines, problem solving processes, and organizational cultures that determine how efficiently inputs can be turned into outputs
strategic group
a group of companies within an industry against which top managers compare, evaluate, and benchmark strategic threats and opportunities
core firms
central companies in a strategic group
secondary firms
firms that use strategies related to but somewhat different from those of core firms
risk avoiding strategy
aims to protect an existing competitive advantage
risk seeking strategy
aims to extend or create a sustainable competitive advantage
strategic reference points
targets that managers use to measure whether their firm has developed the core competencies that it needs to achieve a sustainable competitive advantage
3 questions to formulate an effective strategy
- what business are we in or should be in
- how should we compete in this industry?
- who are our competitors, and how should we respond to them?
diversification
owning stocks in a variety of companies in different industries