Chapter 4 Flashcards
tactical plans
plans specifying how the company will use resources, budgets, and people over the next 6 months-2 years to accomplish goals
strategic objective
more specific goal that unifies company wide efforts, stretches and challenges the organization and possesses a finish line and time frame
purpose statement
statement of company’s purpose or reason for existing
strategic plans
overall plans clarifying how company will serve customers and position itself against competitors over the next 205 years
top to bottom planning
Top managers-mission
Middle-tactical plans and management by objectives
1st- operational plans, standing plans, single use plans
learning based planning
assumes action plans need to be tested, changed, improved as companies learn better ways of achieving goals
slack resources
cushion of resources
ex-extra time
options based planning
keep options open by making small, simultaneous investments in many alternative plans
distal goals
long-term or primary goals
proximal goals
short-term goals/subgoals
SMART goals
S-specific M- measurable A- attainable R- realistic T- timely
steps in making a plan?
1) set goals
2) develop commitment
3) develop effective action plan
4) track progress
5) maintain flexibility
pitfalls of planning? (3)
1) impede change; slow to adapt
2) false sense of creativity
3) detachment of planners
what does planning offer?
- intensified effort
- persistence
- direction
- creation of task strategies
management by objectives (MBO)
4 step process where managers and employees
1) discuss possible goals
2) collectively select goals that are challenging, attainable, and consistent with the company’s overall goals
3) jointly develop tactical plans that lead to the accomplishment of tactical goals and objectives
4) meet regularly to review progress toward accomplishment of those goals.
operational plans
day to day plans, developed and implemented by lower-level managers for producing or delivering the organization’s products and services over a 30-day period to 6 months
single use plans (operational plan)
plans that cover unique, one time only events
standing plans (operational plan)
plans used repeatedly to handle frequently recurring events