Chapter 5 Flashcards
A person’s perceived importance based on things like income, occupation, and education level is known as
Socioeconomic status
A typical characteristic of someone born during the baby boom generation would be
Personal fulfillment and optimism
Tracey loves health food, but her roommate prefers junk food. Their individual likes represent their
Attitude
A _____ is an enduring concept of good and bad, right and wrong
Value
Which of the following questions would be appropriate for a demographic survey?
What was your major in college?
Steven’s survey consisted of ten questions that could be answered either “yes” or “no.” These are examples of ________ questions
Closed-ended
Samuel knew that his listeners were all union workers, but her still promoted the idea of a non-union shop in his speech. What aspect of speech preparation did he fail to do?
Audience adaption
A ______ audience analysis would ask questions about age, gender, and sexual orientation
Demographic
_______ refers to the portion of a person’s cultural background that relates to a national or religious heritage.
Ethnicity
In a(n) _____culture, people avoid singling out individuals.
Collectivistic
Stefan’s audience is not at all concerned about knowing every detail of his proposal, so he can adapt by__
Using less specificity when suggesting solutions to the problems
Tyler has been asked to speak at a graduation ceremony. Which aspect of a situational audience analysis should be aware of?
Occasion
One way to counteract an audience that seems bored is to
Share a personal story
Which of the following is an indication that you are NOT connecting with your audience?
Audience members display the “listener stupor” look.
Mallory had tried everything to get her audience interested in her topic but realized she was failing. What final course of action should she consider?
Open up the topic for discussion
