Chapter 5

Question 1

Consumer buyers decision process

Answer 1

Need Recognition -Buyer recognise a need

Information search -search for information from different source

Evaluation of alternative -process information and evaluate alternative

Purchase decision -by most preferred brand

Post purchase behaviours
Reality = expatiation = satisfied
Reality < expatiation = disappointed
Reality > expatiation = satisfied

Question 1

Characteristic affecting consumer behaviour

Answer 1

Culture -value, reception, wants and behaviour
Social -people around the them
Personal -based on personal difference
Psychological -based on individual thinking

Question 2

Business buyer behaviour

Answer 2

The behaviour of the organisation that buy good and service for the use of productions of other product and service that are sold, rent or supply to other

Question 3

The difference between business markets and consumer markets

Answer 3

Market structure and demand
Natural of buying unit
Type of decision and the decision process involved

Question 4

Market structure and demand

Answer 4

Fewer but much larger than consumer market

Large demand

Question 5

Natural of the buying unit

Answer 5

The quality and amount involves in larger than consumer market

Question 6

Types of decision and the decision processed involved

Answer 6

Complex decision process that involve a lot of people and level of management

Require more professional process