Chapter 3 Flashcards
Microenvironment
Close to the company
Inside of microenvironment company
Company -The department in the company
Supplier -provide resources when needed
Intermediary -reseller, logistic company, marketing service, financial
Customer -Consumer, business, reseller, government, International
Competitors -product that are selling similar
Public -financial, media, government, general public
Intermediaries
Retailers
Wholesalers
Physical distribution
Warehouse
Transportation
Marketing service agent
Marketing search firm
Advertising agency
Financial intermediary
Bank, credit and insurance company
Consumer
People who buy goods for personal use
Business
buy Good for using production
Reseller
Buy Good and service to resell at the profit
Government
Government agency that buy goods and service to produce public service
International
Fires in other country, including consumer, produce, resellers, government
Macroeconomic
Large society force
Inside macroeconomic
Demographic -population size, location, age, gender, race
Economics -purchasing power and spending patterns
Natural -the ability of natural resources, environmental issue
Technological -new products and methodologies, commercial
Political -law and regulations
Culture -society basic value, perception, preference, behaviour
Culture force
Core beliefs and value - are pass down from parents to children and are been teach in school, churches, businesses and government
Secondary beliefs and values - are more open to change and include people views of themselves, other
