Chapter 10

Question 1

Marketing channel

Answer 1

System that helped the goods and service from producer to consumer

Question 2

Marketing intermediaries

Answer 2

Retailer
Wholesaler

Question 3

How intermediaries at value

Answer 3

Complete transaction:
Information (find and give information)
Promotion (Communicate to get an offer)
Contact (To find buyers)
Matching (From all buyer, find the matching one)
Negotiation (Fight the price to the close deal)

To fulfil the complete transaction:
Physical distribution (The transportation and store Good)
Financing (To find And use money)
Risk taking (Take the risk of and damage)

Question 4

Type of channel

Answer 4

Direct channel (No intermediaries)
Indirect channel (One or more intermediaries)

Question 5

Supply chain management

Answer 5

Manage the upstream and downstream of value added flow of materials, final goods and information amongst suppliers

Question 6

Marketing logistic (physical distribution)

Answer 6

Outbound logistic (producer to customer)
Inbound logistics (supplier to producer)
Reverse logistic (bad goods from customer bring back to producer)

Question 7

Major logistic function

Answer 7

Warehousing (stop that is not sold)
Inventory management (to manage the inventory)
Transportation (the best way to deliver to the customer)
Logistic information management (share logistic information to improve logistic decision)