Chapter 5 Flashcards
Stakeholders
Mission
Goals
Objective
Stakeholders—individuals or groups who are affected by or can influence an organization’s operations
Mission—the reason for the firm’s existence
Goals—desired ends toward which efforts are directed
Objectives—specific, often quantified, versions of goals
Stakeholders differences
Different stakeholders have different ideas about organizational goals and most attempt to influence them to some degree.
As owners, shareholders traditionally represent the dominant group of stakeholders, but conflicts with other stakeholder goals can be substantial.
CSR
corporate social responsibility
The Agency Problem, moral hazard, adverse selection
A situation in which a firm’s managers—the “agents” of the owners—fail to act in the best interest of the shareholders. The extent to which this problem occurs is widely debated.
The problem is rooted in moral hazard, when the parties in an arrangement—such as owners and managers—do not share equally in the risks and benefits.
It is complicated by adverse selection, the inability of shareholders to identify the precise competencies and personal attributes of top managers when they are hired.
Management serves its own interests
Executives seek to grow the firm because compensation tends to increase with firm size.
Executives diversify the firm to increase prospects for survival at the expense of profitability.
Executives pursuing their own interests tend to avoid risks—even calculated ones—because failure can have severe negative career implications. They may also pursue diversification, the process of increasing the size of their firms by acquiring other companies that may or may not be related to the firm’s core business.
Management and stockholders share the same interests
Since managers’ livelihoods are directly tied to the success of the firm, they tend to manage it in the best interest of the shareholders.
Stock options can support this perspective by “turning the managers into owners.”
Managerial ethics
Managerial Ethics refers individual responsibility to make business decisions that are legal, honest, moral, and fair. Managerial ethics pertains to individual, not corporate behavior
Agreeing on what is “legal” and “honest” may not be difficult.
Agreeing on what is “moral” and “fair” can be a difficult task!
The temptation to engage in unethical activities is often tied to the notion that compromising one’s ethics can be good for an individual’s—and a firm’s—bottom line.
Perspectives on Managerial Ethics (6)
The Utilitarian view: Anticipated outcomes and consequences should be the only considerations when evaluating an ethical dilemma.
The Self-Interest view: Benefits of the decision-maker(s) should be the primary considerations.
The Rights view: Evaluate organizational decisions on the extent to which they protect basic individual rights.
The Justice view: All decisions will be made in accordance with pre-established rules or guidelines.
The Integrative Social Contracts view: Decisions should be based on existing norms of behavior, including cultural, community, or industry factors.
The Religious view: Decisions should be based on personal or religious convictions.
Ethical Relativism
The idea that ethics is based on accepted norms in a culture, meaning that what is ethical in one nation or culture might be unethical in another. Strict opponents of ethical relativism argue that actions are either ethical or unethical without consideration to cultural acceptance.
E.T.H.I.C.S. for making ethical decisions
Experience Training Hindsight Intuition Company Self-Esteem
6 Explanations for Unethical Behavior
- Individuals deny responsibility, rationalizing that they have no other choice but to participate in unethical behavior.
- Individuals deny injury, suggesting that the unethical behavior did not really hurt anyone.
- Individuals deny rights of the victims, rationalizing that “they deserve what they got anyway.”
- Individuals engage in social weighting by making carefully controlled comparisons.
- Individuals can appeal to higher values by suggesting that justification of the unethical behavior is due to a higher order value.
- Individuals may invoke the metaphor of the ledger, arguing that they have the right to engage in certain unethical practices because of other good things they have done.
Social Responsibility
Social Responsibility refers to the expectation that business firms should serve both society and the financial interests of the shareholders.
Ethics is about the individual; social responsibility is about the firm.
Because profits are necessary for survival and growth over the long term, a socially responsible firm must be able to generate both profits and societal benefits.
Triple bottom line
the notion that firms must maintain and improve social and ecological performance in addition to economic performance.
Corporate Social Responsibility (CSR)- PRO & CON
Whether a firm has a social responsibility (and if so, to what degree) is widely debated.
ARGUMENTS FOR A CSR focus on the need for firms to “give back” to the community. They highlight both the influence and resources available to firms in terms of advertising, product development, and community involvement.
ARGUMENTS AGAINST A CSR emphasize that firms should be active socially only when doing so enhances profits. Managers don’t know what’s in the best interest of society and they shouldn’t spend shareholder resources on such endeavors. Firms don’t need to “give back” because they already serve society by providing needed products, jobs, and tax revenues.
Either way, considering stakeholder perspectives—at least to some extent—is generally good business and can stave off government regulation.
Sustainable Strategic Management
Sustainable strategic management (SSM) is a broader notion of social responsibility refers to the strategies and related processes that promote superior performance from both market and environmental perspectives.
The SSM perspective seeks to integrate the needs to earn profits and to serve society.