Chapter 1 Flashcards
Mission
The mission is articulated in a broadly defined but enduring statement of purpose that identifies the scope of an organization’s operations and its offerings to affected groups and entities.
Strategy
Strategy refers to top management’s plans to develop and sustain competitive advantage so that the company’s mission is fulfilled
Competitive Advantage
Competitive advantage is a state whereby a
firm’s successful strategies cannot be easily
duplicated by its competitors. Maintaining a
sustained competitive advantage over time
can be challenging.
Difference between strategy and strategic management process
The difference between a strategy and the strategic management process is that the latter includes considering what must be done before a strategy is formulated through assessing whether or not the success of an implemented strategy was successful.
Strategic Management
Strategic Management is a broader term than strategy and is a process that includes top management’s analysis of the environment in which the organization operates prior to formulating a strategy, as well as the plan for implementation and control of the strategy.
The strategic management process
- External Analysis: Analyze the opportunities and threats, or constraints, that exist in the organization’s external environment, including industry and forces in the external environment.
- Internal Analysis: Analyze the organization’s strengths and weaknesses in its internal environment. Consider the context of managerial ethics and corporate social responsibility.
- Strategy Formulation: Formulate strategies that build and sustain competitive advantage by matching the organization’s strengths and weaknesses with the environment’s opportunities and threats.
- Strategy Execution: Implement the strategies that have been developed.
- Strategic Control: Measure success and make corrections when the strategies are not
producing the desired outcomes.
Business model
The mechanism whereby the organization seeks to earn a profit by selling its goods or services.
Progressive firms business models
Progressive firms often devise innovative
business models that extract revenue—and
ultimately profits—from sources not
identified by competitors.
5 Factors associated with a successful business strategy
- Understand the competitive
environment. - Understand how resources translate into
strengths and weaknesses. - The strategy is consistent with the
mission and goals of the organization. - Plans for putting the strategy into action
are designed before it is implemented. - Possible future changes (i.e., strategic
control) are evaluated before the
strategy is adopted.
Intended Strategy vs Realized Strategy
Intended Strategy—what management originally plans. Realized Strategy— what management actually implements. Intended & realized strategies typically differ because of unforeseen events, better information that was not available when the strategy was formulated, and/or an improvement in top management’s ability to assess its environment.
Strategy as an art
The lack of environmental predictability and the fast pace of change render elaborate strategy planning as suspect at best. Strategic managers should emphasize creativity and innovation. Strategies should be developed like a potter molds clay
Strategy as a science
The scientific approach is the most widely
recognized view of strategy.
Strategic managers are encouraged to
systematically assess the firm’s external
environment and evaluate the pros and cons of
myriad alternatives before formulating strategy.
The scientific approach is more prominent in
this text.
Industrial Organization
A branch of microeconomics, emphasizes the influence of the industry environment on the firm.
Primary influence: structure of industry
Application to case analysis: industry analysis portion of the external environment
Resource Based Theory
Views performance primarily as a function of a firm’s ability to utilize its resources and emphasize the development of a distinctive competence.
Primary influence: firms unique combo of strategic resources
Application to case analysis: analysis of internal strengths and weaknesses
Contingency Theory
Represents a middle ground perspective that views organizational performance as the joint outcome of
environmental forces and the firm’s strategic
actions.
Primary influence: fit between firm and its external environment
Application to case analysis: SWOT analysis and SW/OT matrix